Inside the Storm: Apple is part of the long running Inside the Storm documentary series. It deals with the trials and tribulations of the world’s foremost tech giant, Apple, charting the company’s rise and fall across the years; it’s brushes with disaster and it’s miraculous recovery.

The motion graphic segments of the film serve to narratively illustrate this journey. Much of the work here involved meticulously recreating the look and feel of Apple’s UI design and general aesthetic, from it’s pixelated origins to it’s iconic glossy present.